New Ways to Earn Money Doing Errands

Boost Your Marketing Success with Color

Color is the first thing we notice when we see a sign, ad, or logo. Whether we consciously think about it or not, color affects our mood and sets the contexts for our reactions to what we see. I, Paul, became aware of the influence of color when I was president of a research organization […]

New Ways to Earn Money Doing Errands

One way of thinking about the apps and sites like TaskRabbit   and Instacart  that contract with people with people all over the country to run and errands and do all manner of tasks is that it takes much of the burden from the local person to market their services. Airbnb works on the same […]

Teaching an Adult Education Course to Promote Your Local Business

Will teaching adult classes help increase your business?  Teaching classes can yield several benefits: (1) people may come to your class who become customers or contacts, (2) the publicity you do for the course helps your image, and (3) the material you organize can be used to write blogs, make videos for your website and […]

Take Off the Badge of Exhaustion

Everything worth doing takes energy. A passionate desire for a better life can keep our dreams alive, but it won’t keep us alive. We’ve got to do that. But we can’t do much of anything for long if we’re exhausted. To live our dreams we need to be good energy managers. We need to pace […]

Top 5 most affordable new cars

When looking for an affordable new car, there are several factors that are worth considering; such as fuel efficiency, practicality and reliability. If you can find a car which meets all of your transportation needs yet still offers a respectable fuel economy, you can make both short term and long term savings. To help you […]

Listening When Your Mind is Elsewhere

You know it; you have heard it a thousand times. Listening to customers, colleagues, and consultants is basic to success and we all believe it. After all, it’s at the heart of good communication. But there are times when we’re less likely to actually do it: that’s when we don’t like what we’re hearing. It […]

How to Make Your Competitors Prosper

First Rule – Surpise people and don’t do what they expect. Our Post Office is a daily reminder of this principle. When we moved from Santa Monica to the small mountain community where we now live, our 439 change-of-address postcards were lost and never delivered. Most recently thelicense plates for the new car we got with a Costco Referral were returned to the state – why? Was our address incorrect? No. The same thing had happened to a man who was outraged in our post office the other day. He missed notice of a state licensing exam he needed to take because his notice was returned, so he must wait another half year before he can practice his profession.

Give What You Don’t Need, Take What You Need

A new consciousness is developing for sharing things in communities and that’s the idea behind an event we’re planning now in our community. We’re calling it an Everything Else Exchange. For a number of years, the non-profit Sarah and I found, Let’s Live Local, has sponsored an annual clothing exchange and the response has been gratifying.

When Free Means Money  

“Free!” is one of the most attention-grabbing words in marketing. For local businesses particularly, there can no more compelling way to get someone to try your product or service than to give them a free sample of what you offer.

New Ways to Earn Money Doing Errands

Do you need a resale license if you sell over the web from your own home?

Boost Your Marketing Success with Color

Color is the first thing we notice when we see a sign, ad, or logo. Whether we consciously think about it or not, color affects our mood and sets the contexts for our reactions to what we see. I, Paul, became aware of the influence of color when I was president of a research organization […]

New Ways to Earn Money Doing Errands

One way of thinking about the apps and sites like TaskRabbit   and Instacart  that contract with people with people all over the country to run and errands and do all manner of tasks is that it takes much of the burden from the local person to market their services. Airbnb works on the same […]

Teaching an Adult Education Course to Promote Your Local Business

Will teaching adult classes help increase your business?  Teaching classes can yield several benefits: (1) people may come to your class who become customers or contacts, (2) the publicity you do for the course helps your image, and (3) the material you organize can be used to write blogs, make videos for your website and […]

Take Off the Badge of Exhaustion

Everything worth doing takes energy. A passionate desire for a better life can keep our dreams alive, but it won’t keep us alive. We’ve got to do that. But we can’t do much of anything for long if we’re exhausted. To live our dreams we need to be good energy managers. We need to pace […]

Top 5 most affordable new cars

When looking for an affordable new car, there are several factors that are worth considering; such as fuel efficiency, practicality and reliability. If you can find a car which meets all of your transportation needs yet still offers a respectable fuel economy, you can make both short term and long term savings. To help you […]

Listening When Your Mind is Elsewhere

You know it; you have heard it a thousand times. Listening to customers, colleagues, and consultants is basic to success and we all believe it. After all, it’s at the heart of good communication. But there are times when we’re less likely to actually do it: that’s when we don’t like what we’re hearing. It […]

How to Make Your Competitors Prosper

First Rule – Surpise people and don’t do what they expect. Our Post Office is a daily reminder of this principle. When we moved from Santa Monica to the small mountain community where we now live, our 439 change-of-address postcards were lost and never delivered. Most recently thelicense plates for the new car we got with a Costco Referral were returned to the state – why? Was our address incorrect? No. The same thing had happened to a man who was outraged in our post office the other day. He missed notice of a state licensing exam he needed to take because his notice was returned, so he must wait another half year before he can practice his profession.

Give What You Don’t Need, Take What You Need

A new consciousness is developing for sharing things in communities and that’s the idea behind an event we’re planning now in our community. We’re calling it an Everything Else Exchange. For a number of years, the non-profit Sarah and I found, Let’s Live Local, has sponsored an annual clothing exchange and the response has been gratifying.

When Free Means Money  

“Free!” is one of the most attention-grabbing words in marketing. For local businesses particularly, there can no more compelling way to get someone to try your product or service than to give them a free sample of what you offer.

Is the right to a “jury of one’s peers” still meaningful to most people?