How do you keep yourself motivated when in searching for a business and it is taking time to find something that clicks? If you get into a funk, there’s a tendency to shoot down your ideas or listen to people who will do that for you.
First, a business does not have to be only one in your community or on the web. What makes you think you have to be the only person in the world to start whatever business you come up with? Very few businesses are so unique that no one else is going to be doing them. Many of the best business ideas are ones that lots of people can do because there is ample demand for them.
Second, what makes you think you have to be the first one to do something? Just because someone else has started something similar before you get to doing what you had in mind doesn’t mean there’s no room for you. Who’s to say you won’t do as good or better job as they will? Virtually all businesses have competition. But chances are they won’t do it like you can, because you are unique.
Find out what your competition is offering and compare it to what you had in mind. You don’t eve have to compete head to head, if you don’t want to, although you could probably find a way to out do the competition if you gave it your all. But that’s the hard way. The best way to is carve out a niche of your own — something that distinguishes you from them. Who are you best suited to serve, for example that they aren’t serving as well? What can you offer that they aren’t? What can you add?
Listen to your inner dialogue as you consider these options and you’ll find out how you shoot yourself down. It sounds one way you do that is to beat up your dreams with doubts. The part of you that has such great ideas that someone else is always coming up with them too, needs to develop some mental muscle. You have to learn to stand toe to toe with your doubts, build your case and convince your practical side to join you in coming up with a strategy to get going.
Keep in mind, you don’t have to make an all-out commitment before you get started. You can start by testing and exploring and building your case as you go. The results from what you discover once you start taking action will point you in the direction of what will work and what you need to do next.
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