local marketing center|Paul and Sarah Edwards |Working From Home |

local marketing consulting

  • Home
  • Coaching4LocalBusinesses
  • Elm Street Library
  • Media

Corporations Getting Tax Shelter Abroad Means Make Local Businesses The Hope of The Future

October 13, 2013 by Paul and Sarah Edwards Leave a Comment

Mar Preston and Sarah EdwardsMore and more corporations are giving up their identity as American companies to avoid taxation by reincorporating in tax havens like Bermuda, the Cayman Islands, or in Ireland. as pointed out in a recent New York Times story.

Among these corporations are Fruit of the Loom, Ingersoll-Rand, Eaton Corp., and Ensco International Inc . As these companies pay less taxes in the U.S. while doing business around the world, local businesses become more important. Why?

Their importance comes about because first, they provide jobs, generally hiring people from their community, and second, they pay taxes – federal, state, and local taxes, including income and worker compensation.

When you shop or do businesses with a local businesses, it spends 45 cents of each dollar it takes in locally. This compares to only 15 cents spent locally by a corporate chain. If you have a job with a local employer, know that spending your money locally helps sustain the economy for everyone.

If you own a local business or provide a local service, you understand quite well what it means to you when someone says, “I wish I could use your service or buy your product, but right now our budget is stretched.”  So when you are doing your own shopping, think about what this means to everyone in the community, you, included.

It’s the goal of Let’s Live Local,  the non-profit we established to live by our motto, “live, work and shop locally.”

Corporate Tax Shelter  Abroad Means Local Businesses The Hope Of The Future.

Excerpt:

More and more corporations are giving up their identity as American companies to avoid taxation by reincorporating in tax havens like Bermuda, the Cayman Islands, or in Ireland. as pointed out in a recent New York Times story.

 Comments and questions on the substance of this blogs are welcome. If you have other questions about this website, please contact me directly for a consulting appointment.

[maxbutton id=”11″]

If you think we can help you, we offer webinars and consulting.

[maxbutton id=”1″]

Tags: corporations

 

Filed Under: Changing The Economic Direction, Localization Tagged With: Corporations, Let;s Live Local, local businesses, Tax Shelters Abroad

Local Businesses Need to Be Findable

February 18, 2013 by Paul and Sarah Edwards 24 Comments

For the past several years, studies have found that 44% of small businesses in the United States do not have a website for their company. Often these businesses once had a website, but lacking the time to maintain it and the funds to hire someone to do it, so they abandoned their websites.  Of companies that have a website, 9 out of 10 of them are unhappy with the site.

This comes at a time when 85% of people use the web to find local businesses, according to a Local Consumer Review Surveyearlier this year.  Traditional ways of locating business like yellow page directories, direct mail, newspaper advertising, and radio in are being used less. So if we want business, customers need to be able to find us through the web, via smartphones and tablets.

But if you don’t have a website or are unhappy with your website’s effectiveness, these are things you can do that won’t break the budget or keep you up after hours.

First, consider one or more of these alternatives to traditional websites – a number of which are free.  These also supplement a website:

      • Get a free listing on Google Places  For ideas, check out the success stories. You can supplement your listing with locally-targeted advertising through Google AdWords Express. When someone searches Google, Google+ or Google Maps whether with their computer or smartphone, they will see your listing.
      • Create a Facebook Pages for your business.  These pages are distinct from personal pages. A business page is. As with a website, you’ll need to add fresh content, but a Facebook page is free and if you keep a personal page, you already know about how they work. Facebook even provides guidance on how to use Facebook for marketing .
  • Start a blog to serve as a website and attract search engine attention. Since only 1 in 20 small businesses have blogs, a blog is a marketing tool that makes you stand out from others. Leads that come from a blog cost less than from other inbound and outbound methods and a blog can substitute for traditional publicity techniques. The two most popular blog software platforms are WordPress and Tumblr. WordPress is also a Content Management System. WordPress.com. provides free software and hosting. WordPress.org has free software but not hosting. Tumblr appeals to younger customers and is both a microblogging and a social networking site, where you can post short text entries, photos and videos from your phone or wherever you are.

With options like these, you can be found in today’s electronic universe with less time and less cost than you might think.

If you think we can help, we offer counseling.

[maxbutton id=”1″]

Comments and questions on the substance of this blogs are welcome. If you have other questions about this website, please contact me directly for a consulting appointment

This blog is adapted from written by us and published in Costco Connection.

 

Filed Under: Localization Tagged With: local businesses, local businses

About Us

Paul and Sarah Edwards are award-winning authors of 17 books on sustainable lifestyles with over 2,000,000 books in print. With the emergence of a global economy that challenges our well-being, they are focusing their efforts on training, consulting, and counseling to create sustainable local Elm Street economies. [Read more...]

Categories

Encyclopedia Book

New! A "master" e-book
on working at home
[Read more...]

Contact Us

Contact us today!
[Read more...]

Encyclopedia Book

Buy a book from the comprehensive
library of The Elm Street Economy
[Read more...]

Copyright © 2012 - 2019 Paul & Sarah Edwards · All Rights Reserved · Developed by Short Results

MENU
  • Home
  • Coaching4LocalBusinesses
  • Elm Street Library
  • Media